For the past few weeks, I have been studying Russell Brunson’s book Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers. It has been very helpful to teach me how to find my dream customers, attract their attention, and drive them to my site.

This post is sponsored by “Traffic Secrets”. The opinions expressed below are my own. I received free products in exchange for sharing my experience.

Here are some of the big takeaways I took from Russell’s book. You can also get a free copy of the book by viewing the video, and clicking my link at the end of the blog post.

Who is Russell Brunson?

Russell Brunson is the CEO of ClickFunnels, the fastest-growing non-venture-backed software company in the world. Traffic Secrets is the third book in a trilogy of books by Russell.

In the book Traffic Secrets, Russell reveals the marketing techniques he’s taught to over a million entrepreneurs about how to get noticed, drive traffic, and make sales. His books share how to use funnels to make more money for each visitor who clicks on ads.

You can’t rely on one platform to make all of the money for you. You must have one solid strategy that you can use on multiple platforms. This is the click funnel. It will help you build your business, traffic and leads on solid ground.

Who Are Your Dream Customers?

When you start a business, you aren’t creating the business for you, you are creating it to serve a need for others. It’s important that you first need to know who your dream customer is, and then study how to find them. Then you need to study the core pains and the core desires and passions your customers are trying to move toward.

Most entrepreneurs mistakenly think that their business is about them, but it is not. On the contrary, your business is about your customer.

Russell Brunson

When people purchase products, they are hoping to achieve certain results from three main core desires; health, wealth or relationships. You must determine which of these desires your customer is trying to receive when they buy your product or service.

Where Do Your Dream Customers Congregate?

The second tip from Russell’s book is to learn where your dream customer goes to get help and information similar to your message. There are generally two ways to find your dream customers. They will either find you, or they are going to interact with things that interest them; giving you the chance to grab their attention and send them to your site.

Targeting ads to people with certain interests is a great place to start. Find the tribes your dream customers are already in. What Facebook groups are they in, and what Instagram hashtags do they follow? Who has a large following? Once you identify these answers, you can direct your focus to get their attention.

How Do You Get Your Dream Customer’s Attention?

Hook, Story, and Offer. This approach is the core foundation for how things are sold online. The hook is what grabs someone’s attention. After the hook grabs their attention, you can share a story with them. This will help you earn their trust, build a connection, and increase the value of your offer. The offer is your call to action to the people you are reaching out to. From there you may have a special item in exchange for acting on your call to action.

Many times, if the customer isn’t acting on your offer, it’s most likely related to the hook, the story, or the offer. You may need a better story, a better offer, or a better hook.

How You Can Get A Copy

You can receive a free copy of Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers (only pay for shipping) from trafficsecrets.com.

This book helps you learn the framework that you can use to get traffic from any platform. It is a great resource tool, a playbook, that you can refer back to often as you strive to build your business.

One of my goals this year is to build my YouTube subscribers list. I will be studying Chapter 13 specifically to help me with this goal. It contains the action plan you should follow to drive traffic to your channel. I can’t wait to see how this will help my growth this summer!

Do you have specific goals you want to achieve for your business growth? Share them with me in the comments. And don’t forget to get your free copy of the book today!

This is a sponsored post written by me on behalf of “Traffic Secrets”. The opinions expressed are my own.